by TRC_Admin | Dec 7, 2022 | Advertising Industry, Billboards, Controversial, Interactive Advertising, Kiosk, Mobile Advertising, Technology
Photo: Adidas
“Adidas’ most recent campaign (quite literally) has legs…
To promote its specially-designed sweat-proof, ergonomic, wireless ‘Fwd-02 Sport’ earbuds for runners, developed by Zound Industries, M&C Saatchi Stockholm turned athletes from Stockholm Run Club into moving advertisements.
A series of lightweight billboards were designed by the agency, then donned by a cherry-picked team of elite runners who took to the most popular running routes in the Swedish capital. Each poster featured a QR code on the back that offered fellow runners a 50% discount on the headphones.
The catch? To get the discount, people had to keep up with the elites to get close enough to snap the code…”
— Rebecca Stewart, Adweek
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by TRC_Admin | Jan 25, 2022 | City Signs, Mobile Advertising, Uncategorized, Vending
Photo: Rentbrella in Forbes
“If you’ve ever left the house, you can relate: It starts to rain and you don’t have an umbrella.
You can find something to shield yourself (the ol’ coat over the head). Or grab the umbrella you brought with you. Whoops, you forgot it? Maybe you can find one at a local store, before you’re soaked to the bone.
Or if you’re in Manhattan, New York City, you can grab one from a Rentbrella share station. Use the umbrella to free for 24 hours or keep it for an extra $2 per day. After three days, you’ll be charged $16 and can keep it forever.
Besides Manhattan, where there are more than 35 Rentbrella sharing stations in high-traffic areas, Rentbrella also has 400-plus sharing stations with 40,000 umbrellas across São Paulo, Brazil, where it got its start in 2018. And the mobility and technology company has plans for many more locations.
‘We have an ambitious expansion plan with the goal of expanding to dozens of cities across the U.S. and Europe over the next few years,’ says Freddy Marcos, who cofounded Rentbrella with Nathan Janovich.
‘In the United States, we see cities like Seattle, Chicago, Atlanta, Miami, Philadelphia, Washington, Houston, Boston, among others,’ Marcos says. ‘In Europe, we’re starting in London in the first half of 2022 and then moving to other rainy and highly populated cities….’
So how does Rentbrella make money if its umbrellas are potentially free?
‘Our revenue model is based on brand advertising and sponsorship on our umbrellas,’ Marcos says. “In Brazil, our umbrellas are sponsored by the country’s biggest insurance company, Unimed…’
The idea for Rentbrella was born as cofounder Janovich was getting off the subway, Marcos says.
‘There were hundreds of people huddled at the door because it was raining, and as he saw a shared bike passing by, he thought: ‘If no one needs a bike of their own to get around, why need an umbrella?’
‘At that moment, he called me, and I suggested using the umbrellas as a new advertising vehicle that brings mobility and protection for users and a high impact media experience for brands.'”
— Jeff Kart, Forbes
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by TRC_Admin | Sep 30, 2020 | Billboards, Mobile Advertising
Photo: Twitter in South Florida Sun Sentinel
“…Across the Miami area, some of the most original tweets are popping up on billboards, sidewalks and other high-profile spots as part of the social media giant’s campaign to encourage mask wearing in a time when ‘caution fatigue’ around coronavirus is starting to set in.
A tweet encouraging mask wearing is projected on a barge.
Soon, tweets displayed on barges off the beach will encourage sunbathers and swimmers to cover their faces. A projection is also planned for Soundscape Park near the Miami Convention Center starting Monday…”
Photo: Twitter in South Florida Sun Sentinel
— Amber Randall, South Florida Sun Sentinel
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by TRC_Admin | Feb 3, 2020 | Billboards, Mobile Advertising
Photo: From FLAPOL
“…Sen. Jeff Brandes, a St. Petersburg Republican, is sponsoring a bill (SB 1352) that would provide a pathway for transportation network companies such as Uber and Lyft to incorporate digital advertising into their business model.
The framework would allow both drivers and their companies to earn additional revenue.
The signs would be illuminated and digitally operated. The bill limits the signs to no taller than 20 inches and no wider than 54 inches. Regardless of the size, the sign could not extend beyond the rear or front windshield or otherwise impair the driver’s vision.
The signs could only operate while the vehicle is running.
Brandes’ bill also requires the advertisements to abide by all state guidelines regarding lighting requirements.
The signs would be prohibited from advertising any illegal goods or services or any ads that include nudity, depictions of violence or disparaging or false advertisements.
While the bill, along with a version in the house (HB 1039), would directly relate to Uber and Lyft, they’re not the companies pushing the legislation. It’s actually a request from Firefly, an out of state company that makes and sells the advertising billboards companies would use.
Despite its initial approval, there are some concerns about the bill.
New Port Richey Republican Sen. Ed Hooper worried first about whether or not vehicles driving around with what he described as the equivalent of two big screen televisions on top of their cars would pose a safety hazard.
‘If that were the only thing this bill said I could probably say let’s give it a chance,’ Hooper said.
But that wasn’t his only concern. Hooper also lamented the preemption component of the law by creating a universal set of regulations for all municipalities and county governments to follow.
Hooper, along with several others, said some of the rule-making around digital advertising on cars might be better left to elected officials in the areas affected by their inclusion.
Even with the pushback, Hooper was the lone no-vote in the Senate Infrastructure and Security Committee.
Brandes closed on his bill with a promise to continue working with legislators on language to ensure a good final product.
The bill heads next to the Innovation, Industry and Technology committee.
The House version has not yet been heard in committee.”
— Janelle Irwin Taylor, Florida Politics
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by TRC_Admin | Jun 2, 2018 | Mobile Advertising, Uncategorized
Video: ABC Action News
“Digital license plates are about to go mainstream in Florida, and it could help save taxpayers millions.
According to NBC News, a company called Reviver Auto has developed electronic license plates, dubbed Rplates.
Rplates are now on sale in California, and will be available in Arizona, Texas and Florida in the near future…
With a click of a button, you could have your favorite sports team, show off your alma mater or support your favorite cause.
Each plate’s unique characters are constantly displayed…
If given permission advertisers could display ads on someone’s tag. The feature is available while a car is parked.
According to the state, Section 320.06(5), Florida Statutes [leg.state.fl.us], allows the department to evaluate technologies for alternative license plates; however, no pilot program is currently in place.
The company hopes to have the pilot program in place in Florida later this year.
Privacy/safety concerns
NBC News interviewed Dr. Ashraf Gaffar, an assistant professor of engineering at Arizona State University, who studies automotive technologies. He agreed that digital license plates could offer some benefits but cautioned that they might introduce other problems.
‘Driver distraction is one of the biggest killers of teenagers in the United States,’ said Gaffar, who is not affiliated with Reviver. ‘Having one more thing to look at while we’re driving will take our eyes off the road for a second or two more, which will have some side effects.’
Gaffer also warned that electronic plates could be ‘fertile ground for hackers,’ and could raise privacy concerns. He said more research is needed before the digital plates go mainstream.
— Andrew Ruiz, ABC Action News
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by TRC_Admin | Nov 1, 2017 | Mobile Advertising, Technology
Video: KIRO7
“A start-up in Bellevue has taken the concept of billboards, made it digital, and a lot smaller. Nomad has launched the product on college campuses around the country — starting with the University of Washington.
On the way to class on Monday, Derek Ishii made $15 on the University of Washington campus.
You’ve probably seen a human sandwich board before — those people who wear advertisements like a poncho. Think of Ishii as the millennial version of that.
‘On my way to class, I just open up the app, click the start advertising button,’ Derek told us, showing us the iPad he straps to his backpack or the front of his chest.
He’s a ‘nomad’ — working for the Bellevue start-up with the same name.
Jonah Friedl, 23 — barely out of college himself — founded the company when a restaurant he worked for while attending Washington State University tasked him with developing a unique strategy to attract student customers.
‘If we want to put people on campus, put these representatives on campus — it’s really hard to do that — hard to track, hard to manage,’ Friedl said. ‘So we thought we could build some technology to help us out with that.’
Here’s how it works: A brand like KIRO 7 will advertise on the screen. The nomad then wears the screen around campus. Due to sensors in the screen, the company can tell which areas they go to and how many interactions they have.
Then, Friedl tracks it.
‘This shows density of exposure—where they’re getting the most impressions,” he told us, showing us a map of the University of Washington campus on his computer, with areas highlighted like weather radar.
Sometimes impressions mean handing out a coupon card with a code, seeing how many are redeemed — ‘and then correlate sales or app downloads and attribute that to Nomad,” Jonah said.
The nomads themselves — mostly college students — can lease an iPad from Nomad (the company) or use their own…”
–Joanna Small, KIRO7
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