by TRC_Admin | Jul 27, 2019 | Billboards, Interactive Advertising, Technology, Vending
Photo: PerceptIn, Mashable
The company says the DragonFly is a retail opportunity and will start selling it in the first part of 2019 for $40,000. It’s this lowish price compared to other digital billboards (this marketing site says a digital ad starts at around $10,000 for a month depending on the location) and to other self-driving vehicles that the CEO sees as a key selling point. That and its capabilities to collect location-based data showing when and where people are paying attention to the vehicle…”
— Shasha Lekach, Mashable
Read entire and see video in this article
Two additional examples of these types of devices
“PepsiCo testing self-driving vending machine in California”
Photo: University of the Pacific in Stockton, UPI.com
Read article
“PerceptIn unleashes a driverless mobile vending machine that displays video ads”
Photo: PerceptIn, Venture Beat
Read article
by TRC_Admin | Jul 27, 2019 | Billboards, Interactive Advertising, Technology, Vending
Photo: London Post
“…OpenTable, the world’s leading restaurant booking service, is giving Londoners a chance to taste their way through the capital’s boroughs with the first edible map of the city.
On Tuesday 2nd July, those visiting King’s Cross Euston Road between 12pm and 5pm will be able to take a bite into the flavours of London from OpenTable’s interactive edible map billboard. To celebrate London’s vibrant diversity of cuisines from Turkish to Japanese, the map will feature a selection of canapé style dishes from around the world paired with the boroughs in which they’re most associated, for diners to take away…
Before foodie fans decide where to head for their next great dining experience, they can visit OpenTable’s edible map in King’s Cross to get a ‘taste’ of the area…
[Editor’s note: Sign offered a menu larger than many food trucks which is why we’ve included it here]
Greek: Honey and Cumin Hummus with Griddled Flatbread
Turkish: Dolma with Roasted Garlic Yoghurt
Bangladeshi: Spiced Lamb Biryani
Japanese: Avocado and Cream Cheese Maki with Soy and Pickled Ginger
Mexican: Short Rib Beef Taco, Sour Cream, Jalapeño Salsa
Indian: Onion Bhaji with Coriander and Mango Raita
Afternoon Tea: Scones with Clotted Cream Strawberry Jam
American: Buttermilk Fried Chicken with Sriracha Mayo
Baked Ratatouille with Goat’s Cheese
British: Fish and Chips with Samphire Tartare Sauce
Italian: Pork and Fennel Tortellini with Aged Parmesan
Italian: Truffle Arancini with San Marzano Tomato
Indian: Pea and Potato Samosa Chaat”
— London Post
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by TRC_Admin | Apr 26, 2019 | Advertising Industry, Billboards, Interactive Advertising, Technology
Photo: Waze on Mobile Marketer
“McDonald’s earned 6.4 million mobile impressions by tying together out-of-home (OOH) billboards and in-app advertising on Waze, according to case study details shared with Mobile Marketer. The fast-food chain is the world’s largest spender on OOH media and worked with its outdoor agency Outdoor Media Group on the push.
The campaign [Pilot in Southern CA] leveraged more than 300 billboards equipped with geofencing technology in the Southern California market to serve Waze users in close radius an in-app ad format called Zero Speed Takeover. The full-screen ads were served anytime a user’s car came to a full stop for several seconds.
Messages shown in the ads reflected those on the billboards, touting McDonald’s menu promotions, like the limited return of the McRib, and carrying a call-to-action to ‘Drive There,’ wherein Waze navigation guided consumers to nearby restaurants. The campaign resulted in more than 8,400 navigations — meaning a user decided to activate the call-to-action — and reached 1.9 million unique consumers across an eight-week run in October and November last year…
McDonald’s will continue to work with Waze in Southern California through 2019 following the fall pilot and is expanding the partnership to five additional markets: Las Vegas, Arizona, Tampa, Orlando and Houston. ”
— Peter Adams, Mobile Marketer
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by TRC_Admin | Feb 27, 2019 | Interactive Advertising, Mural
Video: WPLG Local10.com
“Miami’s Wynwood neighborhood is well-known for its amazing murals, but now they are going high-tech…
On the surface, the mural is impressive in its own right…
An alligator, a coyote, a manatee and more than a dozen other animals near extinction or symbolic to our state are featured in the mural…
‘People can actually scan each of these animals and species and explore the mural, and it would actually bring to life a 3D environment with video education about each of these species,’ [Linda Cheung, founder of Before It’s Too Late] said…
Juan Carlos Gallo is still developing the app and working to make adjustments so the software can recognize the images both during the day and at night. ”
— Roy Ramos, WPLG Local10.com
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by TRC_Admin | Feb 11, 2019 | Bus Shelter, Controversial, Interactive Advertising
Video: Fox 35, Orlando
“The very lifelike naked mannequin is an ad for Netflix’s “Altered Carbon”
A squishy, gooey, breathing advertisement is drawing double-takes even in too-cool West Hollywood.
On a Santa Monica Boulevard bus shelter, the plastic pouch containing a very lifelike naked mannequin is an ad for Netflix’s sci-fi drama “Altered Carbon.”
Those who dare to poke it find a creepily lifelike fleshy texture. Gel-like goo oozes around the body, which breathes…”
— Bay Area News Group, The Mercury News
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Watch Video on Fox 35, Orlando
by TRC_Admin | Oct 31, 2018 | City Signs, Interactive Advertising, Kiosk
Photo: City of St Petersburg
“Mayor Rick Kriseman wants to bring digital information kiosks to downtown. But some business owners and council members aren’t sure those digital displays fit the city’s vibe…
The touch-screen kiosks are a hybrid of a mall directory and a giant smartphone. Depending on the brand, the rectangular devices can stand up to 8 feet tall. They display a mix of information, including events, restaurants, transit maps, public safety alerts — and, yes, advertising.
Some business owners wonder if the kiosks will add another layer of signage to downtown that would distract patrons with flashy advertising — or perhaps even change their minds about perusing local businesses.
‘The small businesses have long expressed concern that there could be an advertisement outside their store promoting a competing business,’ said Tami Simms, former president of the St. Petersburg Downtown Business Association…
City staff briefed council members on the idea during Thursday’s meeting of the council’s budget, finance and taxation committee. Council member Gina Driscoll said she’s already heard concerns from constituents who believe the extra signage will be more of a distraction than an asset.
‘There are so many other ways people can get information about the city,’ Driscoll said. ‘(Business owners) would rather be directly engaged than having something else that prevents someone from walking into a store.’
The kiosks would mix local information with paid-advertising, which would cover their cost and spare taxpayers the expense. Deputy mayor Kanika Tomlin said it’s still unclear how much advertising would be displayed. The amount of ads shown varies between the different companies offering kiosks…
Former City Council member Jeff Danner criticized the proposal on social media prior to Thursday’s meeting. He said the positive aspects of the kiosks — informing locals and visitors about events in the city — could be overshadowed by digital advertising. And what if that advertising was being driven by corporate franchises instead of locally-owned St. Petersburg businesses?
‘We do not want or need to open our beautiful pedestrian corridors to corporate advertising,’ Danner wrote. ‘Keep St Pete the special unique place it is.’
Kriseman, who has used the kiosks in Denver and Kansas City, insisted that the kiosks’ digital information would still be focused sending people to local businesses.
‘If anything, I think it will be great for local businesses,’ Kriseman said. ‘The purpose of this is to communicate … the advertising is almost an afterthought.'”
— Caitlin Johnston,Times staff writer
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