by TRC_Admin | Jul 27, 2019 | Billboards, Interactive Advertising, Technology, Vending
Photo: PerceptIn, Mashable
The company says the DragonFly is a retail opportunity and will start selling it in the first part of 2019 for $40,000. It’s this lowish price compared to other digital billboards (this marketing site says a digital ad starts at around $10,000 for a month depending on the location) and to other self-driving vehicles that the CEO sees as a key selling point. That and its capabilities to collect location-based data showing when and where people are paying attention to the vehicle…”
— Shasha Lekach, Mashable
Read entire and see video in this article
Two additional examples of these types of devices
“PepsiCo testing self-driving vending machine in California”
Photo: University of the Pacific in Stockton, UPI.com
Read article
“PerceptIn unleashes a driverless mobile vending machine that displays video ads”
Photo: PerceptIn, Venture Beat
Read article
by TRC_Admin | Jul 27, 2019 | Billboards, Technology, Vending
Photo: Burger King in Washinton Post
“Amid that influx of innovation, …Burger King is the first fast-food brand to deliver food to people in the middle of a traffic jam. In Mexico City, the company said, delivery drivers are already receiving an average of 7,000 orders per day, mostly to homes and offices.
To make the traffic jam delivery process possible, Burger King’s Mexico app activates the service after identifying congested areas in Mexico City during periods of high traffic. Customers can place an order only if the app determines that the driver will be locked in traffic for at least 30 minutes and they are within 1.8 miles of a Burger King restaurant, the company said.
Push notifications alert drivers when they’ve entered a delivery zone, and company billboards display information about the status of customer orders. Drivers are prompted to place their order using hands-free voice command.
Though the company did not offer a timeline, Burger King says it expects to roll out the Traffic Jam Whopper in other cities with high-density traffic, such as Los Angeles, Sao Paulo and Shanghai.”
— Peter Holley , Washington Post
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by TRC_Admin | Jul 27, 2019 | Billboards, Building Wrap, Technology
Photo: Atlanta in Town
“Midtown stakeholders mobilize against massive digital billboards”
“An effort to digitize two of Atlanta’s most prominent billboards has been met with a legal challenge.
In February, the City of Atlanta’s Office of Buildings issued permits that would allow Tazmedia Group, which owns the massive advertising signs on the side and top of a 1960s office building at 1655 Peachtree Street, to upgrade the billboards to digital changing-message signs.
The Trivision billboards, which adorn the same building as a recognizable metal peach, are marketed by the owner as the ‘world’s largest,’ passed by hundreds of thousands of commuters daily on Interstate 85.
But a few parties who could be impacted by the potential glow of the gigantic signage are calling foul…
‘They did not comply with the ordinance, they were illegally permitted, they exceed the allowed sign sizes by several multiples, and they are general-advertising signs masquerading as business-identification signs,’ say a summary of the BZA appeal…
The appellants now say that allowing the signs to be converted to LED light boards would be ‘further rewarding the sign owner’s illegal conduct.'”
— Collin Kelley, Atlanta in Town
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by TRC_Admin | Jul 27, 2019 | Billboards, Interactive Advertising, Technology, Vending
Photo: London Post
“…OpenTable, the world’s leading restaurant booking service, is giving Londoners a chance to taste their way through the capital’s boroughs with the first edible map of the city.
On Tuesday 2nd July, those visiting King’s Cross Euston Road between 12pm and 5pm will be able to take a bite into the flavours of London from OpenTable’s interactive edible map billboard. To celebrate London’s vibrant diversity of cuisines from Turkish to Japanese, the map will feature a selection of canapé style dishes from around the world paired with the boroughs in which they’re most associated, for diners to take away…
Before foodie fans decide where to head for their next great dining experience, they can visit OpenTable’s edible map in King’s Cross to get a ‘taste’ of the area…
[Editor’s note: Sign offered a menu larger than many food trucks which is why we’ve included it here]
Greek: Honey and Cumin Hummus with Griddled Flatbread
Turkish: Dolma with Roasted Garlic Yoghurt
Bangladeshi: Spiced Lamb Biryani
Japanese: Avocado and Cream Cheese Maki with Soy and Pickled Ginger
Mexican: Short Rib Beef Taco, Sour Cream, Jalapeño Salsa
Indian: Onion Bhaji with Coriander and Mango Raita
Afternoon Tea: Scones with Clotted Cream Strawberry Jam
American: Buttermilk Fried Chicken with Sriracha Mayo
Baked Ratatouille with Goat’s Cheese
British: Fish and Chips with Samphire Tartare Sauce
Italian: Pork and Fennel Tortellini with Aged Parmesan
Italian: Truffle Arancini with San Marzano Tomato
Indian: Pea and Potato Samosa Chaat”
— London Post
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by TRC_Admin | Apr 26, 2019 | Billboards, Controversial, Sky
Illustration: StartRocket on Space.com
“A major soft drink company says it will not pursue plans to advertise its products in space using a Russian startup, avoiding what likely would have been significant public criticism.
The publication Futurism reported April 13 that PepsiCo’s Russian subsidiary was working with a startup there called StartRocket to advertise an energy drink called ‘Adrenaline Rush’ using satellites. The company has proposed flying a set of small satellites in formation, reflecting sunlight with Mylar sails to create logos or other advertising messages visible from the ground after sunset and before sunrise.
In one illustration on StartRocket’s website, a logo of a fictional soft drink company, “LocaCola,” is visible in the night sky over a city. ‘Space has to be beautiful. With the best brands our sky will amaze us every night,’ the website states.
Olga Mangova, a spokesperson for PepsiCo Russia, told Futurism that the company had agreed to partner with StartRocket on an orbital advertising campaign. ‘Orbital billboards are the revolution on the market of communications,’ she said. However, PepsiCo’s headquarters in the United States has shot down the idea. ‘We can confirm StartRocket performed an exploratory test for stratosphere advertisements using the Adrenaline GameChangers logo,’ a company spokesperson told SpaceNews April 15. ‘This was a one-time event; we have no further plans to test or commercially use this technology at this time…’
Federal law in the United States restricts the ability of companies to perform such advertising. A provision of law covering commercial space transportation prohibits the Secretary of Transportation from approving launch licenses for payloads that are for the purpose of ‘obtrusive space advertising,’ which is defined as ‘advertising in outer space that is capable of being recognized by a human being on the surface of the Earth without the aid of a telescope or other technological device.’ The law does not prohibit other forms of advertising, including placing logos on the sides of launch vehicles or spacecraft.
The law, though, only applies to payloads that would be launched commercially on an American vehicle, and would only apply to a venture like StartRocket if it chose to launch its satellites on such a rocket.
— Jeff Foust, Space.com
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by TRC_Admin | Apr 26, 2019 | Advertising Industry, Billboards, Interactive Advertising, Technology
Photo: Waze on Mobile Marketer
“McDonald’s earned 6.4 million mobile impressions by tying together out-of-home (OOH) billboards and in-app advertising on Waze, according to case study details shared with Mobile Marketer. The fast-food chain is the world’s largest spender on OOH media and worked with its outdoor agency Outdoor Media Group on the push.
The campaign [Pilot in Southern CA] leveraged more than 300 billboards equipped with geofencing technology in the Southern California market to serve Waze users in close radius an in-app ad format called Zero Speed Takeover. The full-screen ads were served anytime a user’s car came to a full stop for several seconds.
Messages shown in the ads reflected those on the billboards, touting McDonald’s menu promotions, like the limited return of the McRib, and carrying a call-to-action to ‘Drive There,’ wherein Waze navigation guided consumers to nearby restaurants. The campaign resulted in more than 8,400 navigations — meaning a user decided to activate the call-to-action — and reached 1.9 million unique consumers across an eight-week run in October and November last year…
McDonald’s will continue to work with Waze in Southern California through 2019 following the fall pilot and is expanding the partnership to five additional markets: Las Vegas, Arizona, Tampa, Orlando and Houston. ”
— Peter Adams, Mobile Marketer
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