Video: via Musebycl.io

“McDonald’s Sweden’s launched its new fried chicken burger with a nod to street food culture. Wheels were added to digital billboards in Stockholm and Västerås—near actual McDonald’s restaurants…

Here’s how it worked: Passersby would scan a QR code… customer would complete the order and pick up their food at one of the two nearby McDonald’s. Watch a billboard in action below:”

— Amy Corr, Musebycl.io

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