Video: via Musebycl.io
“McDonald’s Sweden’s launched its new fried chicken burger with a nod to street food culture. Wheels were added to digital billboards in Stockholm and Västerås—near actual McDonald’s restaurants…
Here’s how it worked: Passersby would scan a QR code… customer would complete the order and pick up their food at one of the two nearby McDonald’s. Watch a billboard in action below:”
— Amy Corr, Musebycl.io