Beach Sign Trend: “Beach, interrupted: Owner of unique Longboat property ends public access”

Beach Sign Trend: “Beach, interrupted: Owner of unique Longboat property ends public access”

Photo: YourObserver.com

“Longboat Key beach enthusiasts have for years had the run of the town’s nearly 11 miles of Gulf of Mexico shoreline, which up until this summer included a 209-foot stretch of privately owned seawall on one of the town’s most iconic properties.

But a few weeks ago, following repairs to the seawall following Hurricane Eta in 2020, the owners of the property known as Ohana at 6633 Gulf of Mexico Drive, posted signs that their property, which extends to the water’s edge, was now off limits…

The only way to avoid trespassing on Ohana Hale Estate Land Trust property is now to wade into the surf, which often breaks right on the seawall, or make a 1-mile detour along Gulf of Mexico Drive using the two nearest public beach-access spots.

The seawall that extends all the way to the state’s erosion control line is unusual and dates back more than 50 years, town attorney Maggie Mooney said. ‘All of a sudden, we see signs saying that they had an invisible fence and a dog in training, and that’s where we all went, “Oh, OK. Things are changing,”‘

Longboat Key Turtle Watch Vice President Cyndi Seamon said of volunteers who scour the beach regularly during nesting season. Mooney explained the public’s right to access the beach area seawards of the state-drawn erosion control line (ECL).”

— Mark Bergin, YourObserver.com

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Beach Sign Trend: “More no trespassing signs popping up on private properties on Siesta Key beaches”

Beach Sign Trend: “More no trespassing signs popping up on private properties on Siesta Key beaches”

Photo: WWSP

“Some resort and condo owners on Siesta Key have placed signs on the beach telling people to stay off their beach property…

Sarasota County says they are aware of the situation and they are looking into the ordinance that governs the signage. Although some beachgoers are upset with what they’re seeing, many are very understanding.

— Rick Adams, WWSP

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“Whacky” interactive billboard: “Cadbury installs real-life Aussies on billboards to promote Caramilk”

“Whacky” interactive billboard: “Cadbury installs real-life Aussies on billboards to promote Caramilk”

Photo: Featured in Campaign

“Out-of-home campaign tells people to ‘Just ask an Aussie’

Developed by VCCP, the campaign places a real-life Aussie (and Caramilk mega fan) on billboards across the UK, where passers-by can ask why the chocolate bar became such a hit Down Under…

Those who can’t make it to the billboards can post questions via an Instagram Q&A.

Beatrice Berutti, senior brand manager at Cadbury-owner Mondelez, said: “We wanted to do something which naturally channelled the Cadbury Caramilk character, whilst standing out from other new product launches.

‘We were committed to doing something a little bit different, albeit whacky, to welcome Caramilk to British shelves, and we’re super excited that our mad plan of pinning a real, live Aussie was pulled off.'”

— Shauna Lewis, Campaign

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