Photo: Rareform
Image: Rareform
“What happens to billboards at the end of their advertising lives? One company in Los Angeles makes eco-friendly bags from billboards. Alec and Aric Avedissian, co-founders of Rareform, saw the need to recycle the vinyl from billboards into something more useful.
“Upcycling is going full speed ahead. From lending products a new lease of life to creating new, quality items starting from used materials, the approach affords multiple opportunities. And it is appealing to consumers. With this in mind, Californian brothers Alec and Aric Avedissian created Rarerform, in 2012. Formerly an analyst, Alec Avedissian began by manufacturing surfboard bags from vinyl advertising billboards.”
— Fashionnetwork.com News
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